Observation
Biopharma has never suffered from a shortage of data. Sorting through all the data and finding the truly compelling insights is the first step in creating blockbuster products.
Hypothesis Generation
Data review leads positioning and segmentation ideas, while novel endpoints or outcomes can help further differentiate our product. We know they must be tested rigorously given what’s at stake.
Experiment
We pressure test our hypotheses with targeted physicians and expert panels. Exposing our ideas to others lets us see what works and what doesn’t, what we need to change or reconsider.
Evaluate
The output determines whether to modify our hypotheses for another iteration of the process. Applying the scientific method to marketing questions provides the discipline needed for informed decisions.
Critical Thinking for Critical Decisions.
Who We Are – Leadership Team
Over 80 years of collective…life sciences leadership acumen
Guy Buckland
Seasoned senior marketing management, Pfizer & Amgen, US Launch leadership, Global New Product Optimization, Therapeutic Strategy, Portfolio Management
Lisa Papworth
IMS Consulting, Portfolio Strategy & Forecasting, Supply Chain, Product Management & Launch: Forest Labs, Amgen, J&J, Social media strategy
Nick Kiratsous
Medical Education Executive, Scientific Communications, Product Launch Strategy, Product Management/Marketing: Pfizer, US Launch, Local Market Management